Style:

1. Do you have company colors or a color scheme you want us to use?
2. Describe any visual elements or styles that can be utilized from existing marketing materials or collateral.
3. If we are providing graphics, what style would you like them to be in: photography, illustration, cartoon, etc?

Content:

1. Will this site use existing content? If not, will you be creating content in-house or using an outside provider?
2. What is the basic structure of the content, and how is it organized?
3. Will you need to request any sensitive information on your site (social security numbers, credit card numbers)? If so, you will need to acquire a security certificate.

Commerce Sites:

1. How many products do you plan to sell on your web site? Will the products change often?
2. Do your products have any variations? If so, do they apply to all the products? Does each product have different variations? List variations.
3. What is your shipping model (flat rate, by total dollar amount, by piece)?
4. Will you be charging Sales Tax? If so, which state(s) will be charged? What percentage?
5. Are there any special pricing rules we need to know about (Ex: purchase 12 of our product and receive a 10% discount.)?
6. Which credit cards do you accept?
7. Do you need online credit card authorization (Cybercash or ATS)?
8. Do you want to accept checks or purchase orders?
9. Review the commerce options we have and see if one fits your needs best. Our sales representatives will be able to help you with this.

Marketing / Updating:

1. What are your short-term marketing goals (in the next two years)?
2. How will this web site help to meet your goals?
3. Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.
4. What do you feel is your number one business problem? (Examples: change image, increase customers, promote company, etc.)
5. What methods of distributing the URL already exist within the company?
6. Do you intend on keeping the site updated? If so, how often? Who is responsible for updating and providing content?
7. What are your budget limitations? Can this project be broken in a phased manner to help you meet your goals?