If you are new to online advertising and you are looking for the most cost effective way to get a good head start with your online business venture or even to improve your existing sales. Pay Per Click Advertising is the best option available to target your product or service to a specific audience, quickly and with the profitable results you are looking for.

In Card One Concepts opinion, no other online advertising solution can compare to the results you can achieve with Google Adwords PPC (Pay Per Click) advertising. Traditional advertising methods seem a waist of time and money in comparison to Google Adwords once you understand how it works. The vast amount of control and power you have at your fingertips to present your product or service to the world is amazing.

In order to understand the benefits of using Google Adwords you must grasp the idea behind PPC advertising. Some of you reading this may already know about Google Adwords or what pay per click advertising is all about. But for the sake of those who don't this article will assume you are new to the idea.

PPC Advertising is just that you pay per click on your advertisement. Now you may wonder what are the pros and cons of paying per click. Well think of more traditional advertising methods if you will for a moment. Lets say you are in the business of Web Hosting for example, naturally you are going to want to develop a print ad to go into an industry specific magazine like "Wired" or "Information Weekly." So you pay a small fortune for your ad and it goes into print and maybe that magazine has a shelf life of 6 months. And maybe you decided to go with a full page color ad with your website address in big bold letters so nobody will over look it. So you sit and wait and check your traffic statistics and maybe your traffic does go up, and maybe you even start selling some Web Hosting. But how do you know those sales were a direct result of your magazine ad? Simply put you don't and so you are stuck aimlessly reaching in the dark for your target audience to find your website.

PPC Advertising really is the most cost effective way to advertise especially if your on a shoestring budget. First and foremost as far as Google Adwords goes you have a worldwide network hosted by the most popular and widely used search engine network the world has ever seen. The ability to test and track your advertising campaigns and to tweak them on the fly is priceless to the growth and ever changing market demands. The best part of the PPC advertising concept is that you are only paying for advertising when it is demanded from a potential customer who is specifically looking for what you are selling. You have the ability to target your audience in many ways. Whether it is demographically down to a 300 ft radius anywhere in the world or an entire city, state or country. You have the ability to choose whether your ads show up when some one only does a search through the Google search network or you can have your ads specifically target a website within the Google publishers network. Google even makes it easy for you to set up a budget for your campaign so you don't break the bank. You can even schedule the time of day your ads are displayed. You can create ad variations for the same keyword and gauge which one works the best. You can even ad a tracking code to your pages to find out exactly how much it is costing you before you make a sale, this is known as the cost of conversion, or how many paid clicks it took to make a profit.

I could go on and on about all the features Adwords can do, but by the time you read this there may even be more tools at your fingertips to use. I guess the best part is you really don't need to have a PHD to use the Adwords service because it is very user friendly.

Imagine if your target customer sits down at his computer and goes to Google to search, as millions of people do worldwide every single day. Naturally that potential customer is going to type in "Web Hosting" if they are looking for web hosting companies and click on the first link that he or she deems the most relevant to there search and there needs, and they usually click on the first page. Now the chances of your brand new web hosting website coming up in the top 5 search results is very slim. However with some hard work, patience, research and plenty of time on your hands you may eventually get there. These kinds of search results are also known as organic search results and if you do find your site in these top keyword positions you will almost be guaranteed to have plenty of traffic and profits.

For the rest of us buried in the organic search results, there is little hope of gaining large volumes of targeted traffic without a costly major advertising campaign that most of us cannot afford to pay and you usually have to pay up front and with no guarantee of success. This is where Google Adwords comes into the picture. You know that little area to the right of every page of search results on Google that is labeled "Sponsored Link." Or that text ad you see on your favorite websites with the little corner label "Ads by Google," Well that is Google Adwords at it's very best. You literally can have your website listing up on page one of Google search results in minutes.

So give it a try you have nothing to lose except a potential paying customer.

Labels: advertising, adwords, Google, online marketing, pay per click, PPC, web hosting

In this video, watch over our shoulders as we go through the process of creating a Google AdWords Campaigns and AdGroup by the data we collected in Video 2.

Organization is KEY in Google AdWords. Quality Score and how organizing your ad groups and keywords play in integral part of your QS.

This video is part of a 2 part series.
This video is part 2 of 2. Be sure to watch all the videos! You can download all the videos at www.thenewppc.com.

Labels: adwords, Google, PPC, search engines, SEO

In this video, watch over our shoulders as we go through the process of creating a Google AdWords Campaigns and AdGroup by the data we collected in Video 2.

Organization is KEY in Google AdWords. Quality Score and how organizing your ad groups and keywords play in integral part of your QS.

This video is part of a 2 part series.
This video is part 1 of 2. Be sure to watch all the videos! You can download all the videos at www.thenewppc.com.

Labels: adwords, Google, PPC, search engine rankings, search engines, SEO

Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing.

PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN

Labels: Google, internet, Internet Marketing, search engine rankings, search engines, SEO

If you have never heard of the growing concern about Net Neutrality then take a moment to educate yourself and watch this little video explaining Net Neutrality and how it could effect you.

Labels: Google, internet, net neutrality, search engines

We all want to be number one in the search engine rankings and it is in your reach with a little hard work. The first step to the top is to realize that search engines love words!

Many designers and novice web masters make this fatal mistake right from the get go and think that they need all the bells and whistles to sell their product or service. And yes, a good design and layout do help in gaining a sale but if nobody can find your website what's the point?

To be honest fancy graphics and the latest and greatest trends in web design don't mean a thing to a search engine bot and optimization is all in the writing and were you place that writing.

To optimize a website, the first thing you should do is examine the HTML meta tags. Specifically the title meta tag, description meta tag, and keywords meta tag. You will notice a lack of graphics and an abundance of words. Those words should be your number one priority and it does require research, lots of research. While your at it take a look at all the words under that fancy header you spent hours designing and you will find more words, but these words are slightly different than the words found in the meta tags. These words are written for both the search engine and human eyes.

When you start to understand that in order to optimize your website, you need to take the time to develop a good set of keywords and keyword phrases that will be sprinkled amongst all that eye candy that represents your website visually.

Those words must be relevant and should clearly state what it is you are selling and where you are selling it. A general marketing rule is as follows:

• A Well Written Product Description


• A Good Explanation of Product Benefits


• The Region you do Business In

What is not needed is a long explanation of what your product is all about, how it came to be and where it is expected to go. Your potential customer is most likely intelligent enough to realize that what your selling is what they need. So for example it really is unnecessary to explain that a pair of jogging shoes was special designed for a jogger. This would be obvious and redundant so keep it short, sweet and clear.

You could purchase the latest and greatest SEO software that will generate your keywords for you but in my experience nothing works better than some old fashioned leg work. The best way to do that is to take a good look at what your top ranking competitors are doing. Examine there keywords and consumer message, it is ok to do that you know because I guarantee they are doing the same thing and they are raking in the dough because of it.

Go to Google and think of the words a paying customer would type into the search bar to find your product or services, remember that most of these searches end up getting narrowed down to local geographic areas and this should be emphasized in your keywords and keyword phrases.

Once you have a good collection of words, use them to your advantage and be consistent and clear when writing a page of copy strategically placing those keywords and phrases into that copy. It is also important that you don't bury that copy you spent hours working on under a bunch of code in your page. A search engine bot will only dig so deep into your pages to find the heart of your website. So keep the words as close to the top of your page as possible and place a couple near the end as well.

Don't try to cheat by stuffing your page with keywords just because you can, and never try to hide them by making your text the same color as your background or with some trick you may have read about in a forum or something. This type of practice has a name called Black hat SEO, and can easily be detected by most of the major search engines. It will end up getting you labeled as a spammer or even worse getting you banned from the index. So keep it clean and it will pay off.

I have had several clients come to me with their sites and ask why they don't rank at all. After changing the pages around by adding some carefully thought out and placed words there sites shot right up in the rankings after just a few short weeks.

Labels: Google, keywords, meta tags, search engine rankings, Yahoo